Balancing Logic & Creativity

Something a client said last week really struck a chord with me. I’m paraphrasing but essentially he said “taking this time to be in Hollywood doing all of this ‘right-brain’ stuff must be a great compliment to all of the left-brain work you do as an Internet marketing coach.”

WOW! I had never thought of that. Yes it’s obvious and perhaps I should have thought of it, but I hadn’t. Me being Santa Claus and bringing that part of me to TV, and creating this “The Greatest Gifts of All” project, is me expressing my creativity and me obtaining balance.

As an “Internet marketing coach” I spend many hours each day doing very left-brain, logical, rational and calculated activities.  For example, helping my clients obtain top Google rankings on their keywords is ALL about understanding Google’s algorithm and calculating how to use it to my client’s advantage. Helping clients to best present their offering is all about strategy, reasoning and language. I spend nearly ALL of my work day doing VERY left-brain stuff!

Maybe that’s all right. Maybe I’m a left-brain person and this is just me doing what comes natural to me.

I decided to find out. I Googled on “right brain left brain test” and took a couple of the free online tests that showed up. Here are the results:
Right LeftAnd…
Right Left 2

Apparently I’m very balanced, nearly equal in my left-brain, right-brain tendencies. Yet before becomming SANTA Ed I had been spending the bulk of my waking hours doing left-brain stuff… that can’t be good.

For decades I was doing a lot more left-brain stuff than right-brain stuff, mostly because I was “chasing the dollar” and it seemed to me that the left-brain stuff was the best way to accomplish my financial objectives. Now I see things much differently. I now see both left-brain types and right-brain types that do very well financially. I also now see that true success is BEING TRUE TO WHO YOU ARE.

Parker J. Palmer in his excellent book Let Your Life Speak relates- There is a Hasidic tale that reveals, with amazing brevity, both the universal tendency to want to be someone else and the ultimate importance of becoming one's self: Rabbi Zusya, when he was an old man, said, "In the coming world, they will not ask me: 'Why were you not Moses?' They will ask me: 'Why were you not Zusya?"

One of The Greatest Gifts of All must surely be having the courage, and the wisdom, to live true to who you really are. 

All the best,
santa-ed-taylor-sig

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